Search Engine Marketing Certification and Internship​​

Get started with latest search engine marketing course. We provide latest digital marketing course to get started with your career as Digital marketing Expert.

Search Engine Marketing Certification and Internship​​

In simple words, Search Engine Marketing helps to grow your online business through brand awareness, social media marketing strategies, digital approaches, online advertisements, including various SEO techniques. Travarsa offers Search Engine Marketing Certification Course online in Kolkata and other zones of India. As a Digital craftsman, Travarsa promotes skills and abilities to nurture them with the right guidance and adequate knowledge to boost their capabilities. We at Travarsa educate and encourage beginners, IT & Non-IT professionals, and other online jobseekers with great business ideas from different sectors. We through our expert managements motivate them and provide thorough research-based studies to implement a better understanding of Search Engine Marketing fundamentals and techniques.

We provide regular online sessions and workshops to enhance their learning and ensure to provide opportunities to comprehend the role of digital and website marketing in real-time business and their benefits. Travarsa is an ideal Digital Agency that provides an online search Engine Marketing Certification Course in Kolkata. The trust and recognition we’ve earned through past years is the ground that keeps us positive to train more and more talented and independent professionals with Digital media marketing experts across the globe. We ensure to give a reliable platform with top SEM Certification courses and online Digital Media Marketing professional courses in India.

At Travarsa, we provide top certified SEM courses to help you know your business ventures & marketing objectives, branding, product quality, service quality, understanding customer feedback, acknowledging upcoming online resources, and a lot more. We enrich the abilities of passionate learners in identifying and devising the sources to improve internet marketing, insights, and productivity of the online business. Travarsa believes in smart and hard work both, so we source out the best qualitative, logical, and practical learning for all including those who setback afraid of showcasing what they can actually do to expand the online business in more rational ways. We offer SEM and SEO online certification courses online in Kolkata.
Mainly you learn:
• Online Advertising fundamentals
• Sills of Advanced search
• Specialist in SEM & Online sales

Event Highlights :

Certificate of Participation and completion.

Scheduled : Weekly and Weekend workshop and event – contact us for more info.

Table of Content :
Search Engine Marketing Course Certification

Search Engine Marketing Overview

  • Understanding Google Search Algorithms
  • Overview of Google Ads and Bing Ads 

Pay per click overview

  • PPC Definition & how it function
  • Quality Score, Conversion Rate etc.
  • Quality Score Overview Understanding

Strategizing PPC campaigns

  • Setting objectives, goals & expectations
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non overlapping Ad Groups

Market Analysis

  • Understanding industry key drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad writing Techniques

  • Compelling ads that increase click through rates (CTR) lower costs
  • Understanding, Analyzing & Improving – Relevance & Quality score
  • Improve conversion rates Targeted ads & relevant landing pages
  • Ad Preview tool

Campaign and Bid Management

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features CPA bidding, position preference etc

Effective landing pages

  • Importance of UI/UX design
  • Call to Action

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance metrics
  • Monitor PPC activity with Google Analytics
  • A/B split Testing